A Personal Information Auction: Measuring the Differential Value of Privacy
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چکیده
This paper proposes a research methodology to studying the differential value that individuals place on their own personal information with reference to data protection, security, and markets for privacy. Gopal et al. [2006] shows that there is a technological solution, the CVC-STAR approach, for the differential protection of numerical data in a market for personal information. Differential protection enables customized levels of privacy for individuals’ personal information in lieu of the currently predominant “all-or-nothing” approaches. This research will show that differential privacy fundamentally affects individuals’ willingness to contribute personal information and the value that they put on the protection of their personal information and privacy.
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تاریخ انتشار 2007